Enabling Commercial Excellence
Elevate Performance Through Sales Force Effectiveness
Apex Field Performance Group partners with commercial organizations to strengthen field execution, elevate capabilities, and improve commercial performance. We provide objective, real‑world insight into how your teams operate and where leadership, coaching, and execution gaps are limiting results.
Built For The Field
Focused consulting support for commercial teams navigating complex healthcare markets.
Leadership & Strategic Alignment
Explore and evaluate alignment between strategy, leadership priorities, and field execution.
Field Execution
Assess and strengthen the routines, tools, and capabilities that drive consistent execution.
Performance Insights
Turn field observations and performance data into clear priorities that accelerate growth and improve performance.
Partners in Commercial Excellence
Sherri and Robert combine complementary strengths and a track record of leading at the national and regional levels.
Sherri Lee Ferstler
CO-Founder & Principal Consultant
Sherri Lee Ferstler is a seasoned commercial leader with experience driving growth, sales force effectiveness, and strategic execution across the pharmaceutical and healthcare industries. Her expertise spans commercial strategy, sales execution, organizational effectiveness, KPI development, incentive compensation, targeting and segmentation, and leadership development. Sherri is known for her collaborative leadership style, strategic perspective, and ability to coach teams toward stronger business outcomes.
Robert Klein
CO-Founder & Principal Consultant
Robert Klein brings deep expertise in Sales Force Effectiveness, Sales Leadership, Leadership Development, and Field Training and Execution. He specializes in translating strategy into field-ready execution and developing the behavioral and leadership capabilities that drive sustained performance. Robert has conducted extensive field assessments across the U.S., Japan, and South America, turning those insights into actions that drove accelerated growth. He has also led national commercial initiatives, including the development of incentive compensation plans, CRM journey frameworks, and new product launch effectiveness roadmaps.
Ready to Elevate Your Commercial Performance?
Let's discuss where your organization is today and where you want to go.